This year, we decided to do an ad in Utah Bride & Groom. It features neither bride nor groom, shows no wedding decor, no stunning vista, makes no claims to our prowess, and doesn’t really even demonstrate much by way of its own design. And while it does contain a young couple, they are distinctly relegated to the background in support of the real star…a big playful, slobbery dog named Gracie.
What up with that?
Well, it occurred to us that what we really try to do at ZumaPhoto – what really matters to us – is telling our client’s stories. And so we decided that instead of trying to convey our entire range in a single image, or mount the fool’s errand of attempting to describe what we do, we would simply share one of our client’s stories from the perspective of one of its central characters.
But does it work? We’ve gotten a few comments. One person said that it was absolutely brilliant, but then he owes me money… Others have cited madness. Or simply a lack of judgment. And then there are those who have pointed out that those three are not necessarily mutually exclusive. But the thing that we’re hearing from people with greatest frequency is that the ad makes them…happy. I’m good with happy.
We’d be interested to hear your thoughts on it.
Tags: dogs, utah bride & groom
I think it’s genius…and I don’t even owe you money. Made me smile.
Well I love it. And I love dogs. And I hate predictable. So this ad rocks!
It’s perfect! You pulled me in enough that right after this, I’m going to look at the site, and then…who knows!
I think it’s brilliant! But I’m only a tad bit biased being one of Gracie’s people
This is so perfect. I absolutely love it, and it made me laugh before coffee in the morning.
I love Gracies people and Gracie as they are my “family”. This ad is perfect, it conveys the message of all things love and unity. Great job.
Awesome add! Glad to see Gracie is getting the coverage she deserves as well
I love it too! Totally unique, cute and sweet—and isn’t that what all brides want on their wedding day?
Mitch, I loved it! So fun to see something different. You created smiles on many faces.
I LOVE it!! This is the true heartbeat of the special meaning behind this gorgeous couple’s special day – and also tells the story of what Zuma are all about. And that’s definitely a good thing. Way to go guys – something a little different.
Great advertisement! It is definitely memorable and hopefully will get phones ringing off the hook.
I love it! Pulled me right in. If I saw that ad, I would immediately stop and read it. Brilliant.
This is really fun. I bet it really stands out amidst all the expected bridal images in the magazine!